Why We Founded Powered By Video: Transforming Video Content Creation and Marketing

The Challenge with Traditional Video Production Companies

In today's digital-first world, brands are struggling to keep up with the insatiable demand for fresh, engaging video content. They often turn to video production companies for help, only to find that many are stuck in outdated methodologies and practices.
The reality is that numerous traditional video production companies are ill-equipped to meet the needs of modern brands. They operate too slowly, relying on lengthy production cycles and inflexible processes that can't match the real-time nature of digital platforms. They fail to harness the power of emerging technologies and innovative storytelling techniques that can captivate audiences in authentic, meaningful ways. 

Most critically, they lack the strategic vision to help brands think like video creators and become prolific content producers.

This leads to several common pain points for brands:

1. Uninspiring, generic videos: When production companies churn out content based on outdated formulas, the result is often bland, forgettable videos that fail to capture attention or drive engagement.

2. Missed timely opportunities: By the time a traditional company completes a video project, the moment has often passed. They miss out on timely opportunities to join conversations and leverage trending topics.

3. Lack of authenticity: Without a deep understanding of modern audience preferences and platform-specific best practices, many companies struggle to create videos that feel genuine and resonate with viewers.

4. Absence of clear strategy: Many production companies focus on technical execution without a clear overarching strategy. They create videos for the sake of creating content, without a deep understanding of how each piece fits into the bigger marketing picture.

We witnessed these problems firsthand, both as video marketers and as consumers of branded video content. We knew there had to be a better approach.

The Powered By Video Difference

Powered By Video was founded on the belief that brands deserve a partner who can help them become prolific video creators, not just occasional producers. We set out to disrupt the traditional video production model by combining speed, strategy, and innovative storytelling to deliver results in the fast-moving world of digital video content.

Here's what sets us apart: 

1. We Move at the Speed of Digital

In the world of online video, timing is crucial. That's why we've built our processes around speed and agility. We have the tools, talent, and technologies to conceive, create, and publish high-quality video content rapidly, allowing our clients to join conversations while they're still relevant.

But speed doesn't mean compromising quality. Our team of experienced video creators knows how to craft compelling content quickly, without cutting corners. We understand the nuances of each platform and format, ensuring that every video is optimised for maximum impact.

2. We Think Like Video Creators

At Powered By Video, we don't just produce videos - we think like creators. We immerse ourselves in the world of our clients' audiences, understanding their preferences, behaviours, and pain points. Then we ideate and iterate rapidly, coming up with fresh ideas that will stop the scroll and spark engagement.

We also help our clients adopt a video creator mindset. We teach them how to spot opportunities for video content, leverage trends, and think beyond traditional marketing approaches. By empowering our clients to think like video creators, we help them become self-sufficient content machines that can thrive in the fast-paced digital landscape.

3. We Harness Cutting-Edge Technologies

We stay at the forefront of video production technology, leveraging the latest tools and techniques to create stunning, innovative content. From AI-powered editing to immersive AR/VR experiences, we use technology to push the boundaries of what's possible in video marketing.

4. We Always Start with Strategy

At Powered By Video, we believe that every video should serve a strategic purpose. Before we even think about shooting, we take the time to understand our clients' business objectives, target audiences, and competitive landscape. We then develop a comprehensive video content strategy that maps out the themes, topics, and formats that will drive results.

This strategic approach ensures that every video we create is purposeful and impactful. We don't create for the sake of creating - we create to move the needle for our clients' businesses.

5. We Embrace Data-Driven Optimization

We don't just create videos and hope for the best. We use advanced analytics and A/B testing to continuously optimise our clients' video content. By closely monitoring performance metrics and audience feedback, we can refine our approach in real-time, ensuring that each successive video performs better than the last.

Disrupting the Status Quo

At Powered By Video, we're on a mission to change the way brands approach video content creation and marketing. We believe that by combining speed, innovation, and strategic thinking, we can help our clients not just keep up, but stand out in the crowded digital landscape.

If you're tired of slow, generic video content that fails to make an impact, we invite you to experience the Powered By Video difference. Let us show you how thinking like a video creator and leveraging cutting-edge technologies can transform your digital presence and drive real business results.

In a world where good enough is no longer enough, choose to be powered by innovation. Choose Powered By Video.